Whether you’re planning thought leadership programs intended to elevate your brand or content to fuel the pipeline, we have an approach that will help your company stand out.

The Thought LeaderBoard is our three-step process for accelerated success. It’s a top-down and step-wise approach that identifies the white space in the conversations happening in your industry by analyzing the competition, mindshare leaders, and online dialogue. The strategic deliverables in three steps:

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1. Scan
   This quick scan allows the team to understand and map topics that are trending based on social conversations, media coverage, and competitor and mindshare thought leaders.

2. Test
   Based on the analysis and topic “map,” a series of discovery sessions are held with management, marketing teams, and subject matter experts to explore points of view and identify proprietary assets the company has to leverage.

3. Activate
   This is where planning and action come together. Get into the market with a platform that includes how you’ll prepare and package your content, your channels and investments, and the model you’ll use to measure success.